Audited Mobile Advertising Audience Composition Metrics Released
Mobile advertising effectively reaches some of the most desirable, yet elusive, media consumers – if the responses from a survey of the AdMob publisher network by M:Metrics are an indication. (more…)
View ArticleNielsen/NetRatings, Hitwise Report US Search Share for August
Hitwise and Nielsen/NetRatings issued their rankings of the top search providers for August, based on search volume, with the usual suspects at the very top of their respective lists – and the usual...
View ArticleJWT Survey: US Users Seriously Addicted to Internet, Cell Phones
Cell phones and the internet have become an essential part of the daily lives of Americans – so much so, that when asked how long they would feel OK without online access 15% saya day or less, 21% say...
View ArticleShare of Online Searches by Engine, August 2007
Also see related story: “Nielsen/NetRatings, Hitwise Report US Search Share for August.”
View ArticleOnline Games to Generate One-Third of Game Revenue by 2011
The global online games market is already worth $4 billion and is expected to triple in the next five years, according to the latest Strategy Analytics outlook for the global online games market. (more…)
View ArticleFall 2007 Radio Market Population Data Issued
Arbitron announced it has released the Fall 2007 radio market populations and rankings (see graphics, below) and also highlighted some demographic changes, including Boston’s move into the top 10,...
View ArticleTeens Who Visit Both MySpace and Facebook Stay Longer than Average at Each
US web surfers age 12-17 who visit both MySpace and Facebook spend more time at each site than teens who use just one of the sites, according to (pdf) Nielsen/NetRatings. Moreover, Facebook’s teen demo...
View ArticleNearly 3 of 10 Online Adults Visit Local TV Websites
Some 27% of US online adults have visited a local TV website in the previous 30 days, though the top 15 markets overall are not well-represented among the markets with the highest percentage of...
View ArticleMobile Text Advertising US Response Rates Higher Than Europe’s
Though the volume of SMS ads reported by mobile subscribers is lower in the US than in the five leading Western European markets, the US has the highest response rates, according to M:Metrics, which...
View ArticleOnline Search Share, July & August 2007
Also see: comScore’s core search – and expanded search – report for August. The Nielsen/NetRatings version (chart) of August search share. And related story: “Nielsen/NetRatings, Hitwise Report US...
View ArticleBaby Boomers Embracing Mobile Technology
Though younger consumers remain at the forefront of mobile technology adoption, Baby Boomers are also embracing mobile – and their behavior is surprisingly similar to younger users’, according to a new...
View ArticleAffiliate Marketing Growing in UK, 78% of Brands to Increase Spend
Affiliate marketing in the UK has been growing – and will continue to grow in the next few years – according to a survey from E-consultancy sponsored by buy.at, a UK-based affiliate network. (more…)
View ArticleNetwork – Not Cable – CPMs Increase
With the switch from program-rating guarantees to commercial-rating guarantees plus three days of DVR usage (C3), CPMs have increased for the TV networks, but not as much for cable and syndication,...
View ArticleUS Ad Spending Down 0.5% in First Half of 2007, but Online Up 23.6%
US advertising spending in the first half of 2007 was down 0.5% over the year-earlier period, with internet ad spend – up 23.6% – outperforming other media, according to preliminary figures from...
View ArticleGoogle Again Increases Search Share, Time Warner/AOL Catches Up with Ask
Google Sites remained the top US core search property in August, with more than 5.5 billion searches conducted, or a 56.5% share – up 1.3 points from July – according to comScore’s monthly qSearch...
View ArticleTop 10 Financial Services Online Ad Spenders – August 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
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